米セールスフォース・ドットコム社会長兼CEOのマーク・ベニオフの著書「The Business of Changing the World」の日本語版「世界を変えるビジネス」が、2008年9月ダイヤモンド社より発売されました。

なぜ企業が世界をより良い場所に変えることができるのか、なぜ行動を起こすべきなのか、どのように実行していくのかを、世界の20人のビジネスリーダーが自身の経験を踏まえながら明らかにしています。主要書店にてお求めください。

The Business of Changing The World, by Marc Benioff, Chairman and CEO of salesforce.com and Carlye Adler, has been published in Japanese. This book demonstrates the profound interdependency between businesses and the communities in which they operate. It reveals how every company can incorporate philanthropy into its business model and make a difference in the community. Believing that all businesses can and should help to make the world a better place, Benioff gathered together twenty outstanding business leaders to discuss how their companies and organizations have implemented an integrated approach to philanthropy. They each provide detailed strategies on how to successfully take the core resources of a company (people, product, and equity) and put them to work in the community.