An amazing bit of volunteering and a great way to get ourproduct in front of teh business leaders of the future - thank you Loic

This is what EDHEC had to say:

Dear Friends from salesforce.com,
 
Thank you very much for your involvement in the CRM class at the MSc in Marketing Management at EDHEC; this was the second year of collaboration between EDHEC and salesforce.com.
 
Based on our experience of last year; we developed further the learning process and the students of this year were able to select and optimize in a strategic manner about 70 opportunities of a business case out of an initial set of 600 leads and opportunities. They were able to develop quite sophisticated reports and dashboards to illustrate their final presentations. 
 
The feedback from the students is extremely positive and they appreciated the involvement of salesforce.com very much.
 
I am already looking to next year with the idea of adapting the case in order to take a full advantage of the exciting capabilities of Chatter. I would also like to integrate in the application some optimization process based on linear and integer programming algorithms.
 
This would allow the CRM to become a tool to help people from Strategic Marketing and Upper Corporate Management in their decision process.
 
Finally, Mrs. Guintcheva, Head of the Marketing Department, and I would like to extend our appreciation to the people of salesforce.com from the sales, marketing, engineering and foundation organizations who made this project possible.
 
Thank you
 
JPD


Jean-Pierre DOLAIT
MSc in Marketing Management
EDHEC Business School