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Foundation for Student Communication/Business Today Manages Events, News and Personalities with Salesforce.com
Student-run nonprofit manages conference speakers, executive interviews and scholarship funds with donated salesforce.com online CRM service
November 27, 2002
Ralph Nader and Joe Berardino featured at annual Business Today International Conference in New York City
SAN FRANCISCO, CA -- November 27, 2002 -- Salesforce.com, the market leader in online customer relationship management (CRM), today announced that the Foundation for Student Communication (FSC), a nonprofit organization run entirely by Princeton undergraduates, has been using the service free of charge, for the past two years, to manage its relationships with companies and universities. FSC recently used the salesforce.com application to successfully coordinate the Business Today International Conference "Leadership Under Fire: Overcoming the Challenges of Turbulent Times." The conference, which ended yesterday in New York City, featured keynote addresses from Ralph Nader, noted Green Party leader, and Joe Berardino, former Arthur Andersen CEO. This marked Berardino's first public speaking engagement since his resignation from Arthur Andersen.
"We coordinate everything through salesforce.com: recruitment, fundraising, magazine distribution, conference attendance and scholarships, and the ongoing relationships with business leaders that form the core of Business Today content and conferences," said Adam Nebesar, Princeton senior and publisher of Business Today, the student magazine started by Steve Forbes in 1968 and currently distributed quarterly to more than 200 campuses. "With salesforce.com, we stay on top of the issues that matter to our student readers, we present an extremely professional face to high-level executives and we are able to keep a solid knowledge base and maintain relationships as our staff graduates and moves on."
"We are pleased to help FSC cut administrative time so that they can focus instead on the essential task of bringing business leaders and students together to discuss leadership, policy issues and the future," said Marc Benioff, chairman and CEO of salesforce.com. "FSC is a great example of a smart nonprofit getting the same kind of operational efficiencies and strategic insight that online CRM delivers to corporate enterprise."
FSC staff can log on to salesforce.com at home, at school or while traveling, through desktop or Web-enabled devices, to access real-time information about national and international student contacts, as well as Princeton alumni and other prominent business leaders. Teams of students can work together to coordinate new interviews, while FSC can manage relationships with the top executives who make up its donor base and track potential interview subjects and conference speakers. FSC has been able to reduce the administrative burden associated with organizing its annual Business Today International Conference for 300 national and international students, executives and business leaders and focus instead on providing the best viewpoints and content. The nonprofit estimates it has been able to shave 75% off of time spent in logistics and administration.
Salesforce.com is currently offering its service for free for up to 10 users for the first 100 qualified nonprofit organizations that apply. The program is aligned with the salesforce.com/foundation's goals of creating a new model to integrate business and the community to create social change in part by donating 1% of its profits to the community. Nonprofits interested in finding out more information about this program and costs for services not covered in this program should log onto www.salesforce.com and follow the steps for nonprofits within the 30-Day Trial or should call 1-800-NO-SOFTWARE.
About salesforce.com
Salesforce.com builds and delivers customer relationship management (CRM) applications as scalable online services. The salesforce.com product suite - Team Edition, Professional Edition, Enterprise Edition, Wireless Edition and Offline Edition - gives companies of all sizes a complete 360-degree view of the customer. The company's award-winning CRM solutions provide integrated online sales force automation, customer service and support management, and marketing automation applications to help companies meet the complex challenges of global customer communication. Salesforce.com has received considerable recognition in the industry, including Editors’ Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Red Herring 100, Upside Hot 100, Investor's Choice Award from Enterprise Outlook, Editor's Choice from TMCLabs, Top 10 CRM Implementation from Aberdeen Group and InfoWorld's 2001 CRM Technology of the Year. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia. Salesforce.com customers include Autodesk, Arvato Services, Dow Jones Newswires, Ericsson Microelectronics, Fujitsu Technology Solutions, Kikkoman Corporation, Le Meridien, Paymentech, PMI Mortgage Insurance, Putnam Lovell NBF, Siemens PT&D, Suntory Foods, Textron Fastening Systems, USA Today and Wachovia.
About salesforce.com/foundation
Salesforce.com/foundation is the leader in integrating philanthropy and business. Through its model of donating 1% of profits to the community annually, 1% of salesforce.com equity to its programs and 1% of employee working hours to community service, it is building a new model for corporations to better serve the communities in which they operate. The Foundation also strives to better the lives of youth by providing relevant access to technology for youth in underserved communities both domestically and abroad. The Foundation works with other corporations, youth development agencies, and NGOs to create a society in which children, regardless of socio-economic background, ethnicity or learning level, have access to technology and understand how to use it to enhance their lives. More information is available at http://www.salesforcefoundation.org/.
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