Why should you integrate philanthropy in your business?

• It’s the right thing to do—for your company, your community and our common future.
• It helps you attract and retain skilled employees. Other things being equal, employees who like their company's philanthropic efforts are five times more likely to stay with their employer.
• It’s good for your reputation and your brand. Study after study finds that people are more likely to buy from and be loyal to companies that have a genuine commitment to their communities—and to look for alternatives to companies with bad reputations.
• It’s good for business in general. Investing in communities stimulates business development, encourages business skills and results in higher consumption.